Coggno’s LMS Training Marketplace has just become a more interactive and convenient place to visit.
For those who aren't familiar with the idea of a courseware marketplace, Coggno's Training Marketplace is basically a meeting point for creators of learning content and those who wish to acquire it. The Marketplace showcases courses covering a range of training topics, including those created by top e-learning authors like SilkWeb.
Coggno's LMS allows users to create and deliver customized training solutions. Users can make training their own, with the option to display their logo as well as a unique color scheme. Course authors are also able to upload and deliver training for in-house purposes or syndicate their learning content for a wider audience.
And since Coggno uses a pay-per-use business model, it is easy to load and reload learning content as required for relevant, up-to-date training. The model allows organizations and individuals to gain the skills and knowledge they desire when they need it, within a period of time that they themselves determine.
With Coggno's new Training Marketplace up and running, learners and content Authors are able to leverage robust LMS tools combined with a smartly designed meeting place for the transfer of online courses.
Visiting the site, one first notices that the layout of the Marketplace has been completely redesigned. Does layout matter? you may ask.
When searching for just about anything worth purchasing, layout can be a deciding factor in whether or not customers can find what they are looking for.
For example, say you’re in the market for a new pair of shoes. A shoe store that offers a wide variety of shoes and a simple way of browsing its selection will be more successful than a store whose shoes are piled on a sales rack, or lacking in sales representatives, or without a very good shoe selection in the first place.
In the same way, an LMS course provider that lists available learning content in a way that is clear, convenient and easy to browse will be likelier to facilitate connections between courseware Authors and individuals seeking courseware.
With this goal of making more connections in mind, Coggno has recently announced the launching of its newly redesigned Training Marketplace. Coggno's new Training Marketplace will highlight courses and enhance their presence and optimization on the web, as well as display graphics for each course.
Design and syndicate robust courses and training with Coggno's Learning Management System (LMS) Online. User-friendly, powerful and affordable.
Thursday, October 22, 2009
Thursday, October 8, 2009
LMS Sales Training for Sales Strategies of Today
The number of organizations using a learning management system to create and deliver online sales and compliance training to employees is on the rise. Why?
Sales strategies, and therefore sales training programs, are undergoing sweeping changes in recent years and even months. New sales strategies are a response to different factors including the economy (tough economy = difficult clients) and the different ways in which customers and potential customers are using the internet.
LMS online tools allow leaders of training programs discuss and demonstrate sales principles in an efficient and simple way.
Another great benefit of learning management system-delivered training is the interaction that is made possible between learners and the insrtuctor. Learners can contribute to discussions started by workshop leaders, role-playing and receiving coaching on telemarketing processes and skills. Because learners are given the self-paced convenience inherent to online learning, such online interactions are often a effective means of practicing skills than in-person ones.
Harvard Business School professor Mikolai Jan Piskorski has dedicated years to studying online social networks and how people use them. A recent post on the Harvard Business School blog discusses how Piskorski helps organizations develop strategies for leveraging social networks for profit.
According to Piskorski, corporate marketers struggle with how to use social networking to reach customers. The main problem is that execs think of online social networks as social media, and treat them as simply another channel to get people to click through to a website.
Then there is the shift from pitching to engaging a potential customer in a conversation. The ability to listen and respond to a client's needs, ask the right questions, and overcome objections by listening rather than pitching are increasingly taught as effective sales techniques.
Conversation-building and tapping into online social networks are just two examples of how traditional sales methods are being edged out, as new sales strategies are able to respond to factors such as new forms of media and new economic circumstances.
Online sales training for an organization's sales professionals and managers can be organized and delivered internationally, linking a company’s LMS to its various human resources departments and ERP systems, to perform multi-locational, cost-effective and efficient training.
A learning management system serves an important role in keeping track of tasks, goals, and learners’ training activities and achievements, in order to ensure that successful sales strategies are executed down the line.
Create and distribute engaging learning experiences with Coggno's Learning Management System (LMS) Online. Easy to use, robust and reasonably priced.
Sales strategies, and therefore sales training programs, are undergoing sweeping changes in recent years and even months. New sales strategies are a response to different factors including the economy (tough economy = difficult clients) and the different ways in which customers and potential customers are using the internet.
LMS online tools allow leaders of training programs discuss and demonstrate sales principles in an efficient and simple way.
Another great benefit of learning management system-delivered training is the interaction that is made possible between learners and the insrtuctor. Learners can contribute to discussions started by workshop leaders, role-playing and receiving coaching on telemarketing processes and skills. Because learners are given the self-paced convenience inherent to online learning, such online interactions are often a effective means of practicing skills than in-person ones.
Harvard Business School professor Mikolai Jan Piskorski has dedicated years to studying online social networks and how people use them. A recent post on the Harvard Business School blog discusses how Piskorski helps organizations develop strategies for leveraging social networks for profit.
According to Piskorski, corporate marketers struggle with how to use social networking to reach customers. The main problem is that execs think of online social networks as social media, and treat them as simply another channel to get people to click through to a website.
Then there is the shift from pitching to engaging a potential customer in a conversation. The ability to listen and respond to a client's needs, ask the right questions, and overcome objections by listening rather than pitching are increasingly taught as effective sales techniques.
Conversation-building and tapping into online social networks are just two examples of how traditional sales methods are being edged out, as new sales strategies are able to respond to factors such as new forms of media and new economic circumstances.
Online sales training for an organization's sales professionals and managers can be organized and delivered internationally, linking a company’s LMS to its various human resources departments and ERP systems, to perform multi-locational, cost-effective and efficient training.
A learning management system serves an important role in keeping track of tasks, goals, and learners’ training activities and achievements, in order to ensure that successful sales strategies are executed down the line.
Create and distribute engaging learning experiences with Coggno's Learning Management System (LMS) Online. Easy to use, robust and reasonably priced.
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